Why NAP & User Experience Are Crucial To Local SEO

September 28, 2020 0 Comments

Why NAP & User Experience Are Crucial To Local SEO

A consistent NAP is an important part of Google's local search and Local Pack algorithms. Here's what it is and why it matters.

What Is NAP-W? (local seo & website tip) | Small Business Marketing

NAP-W is something you hear marketers talk about quite a bit. It stands for Name, Address, Phone, and Website.

To have good Local SEO, all these need to be the same across your business’s online properties.

You also need to make sure these are listed on your website. Ideally every page. Consider in the footer!

4 Local SEO Marketing Strategies to Build Your Brick And Mortar Business

4 Local SEO marketing strategies to build your brick and mortar business. If your a local business and want more customers and foot traffic, but are tired of spending money on ads or billboards let me show you how to get free traffic using these local SEO marketing strategies to rank on Google and get more customers!

You’ve got a localized business. Why aren’t you ranking on Google? Why aren’t you optimizing it for search engines? You can.

Today I’m going to share with you how to do local SEO for brick and mortar businesses.

The first thing you need to know about is Google My Business.

Google My Business allows you to submit your localized business to Google, where you’re putting in your company name, your address, your phone number. Once you’re listed in there, you can rank in the localized pack.

The localized box is whenever you search for, let’s say, a pizza restaurant on your mobile phone, you’re getting all these localized listings.

That’s a localized pack. And you want to be in there because if you’re in there, you’re going to get more business.

The next thing you want to do for local SEO is get the reviews. When you get reviews, you’re going to rank higher. So the more people that say you’re amazing and that you have a good product or service, the better off you’re going to be.

So within your storefront, tell people, “Hey, rate us on Google. “Leave a review. “Leave a rating.” And you’ll find a lot of people will. Everyone these days is focusing on Yelp reviews.

Yeah, there’s nothing wrong with Yelp, but why not also focus on Google?

Because that allows you to rank higher. The next thing you want to do is make sure you include your address, the name of your business, and the phone number on your contact page. By doing that, when people are searching localized queries, you’re much more likely to pop up.

The next tip for local SEO is if your website is running on WordPress, use the Yoast SEO plugin. It’ll optimize your website without you even being technical. You don’t need to pay an agency thousands of dollars.

You don’t have to pay a marketing agency. If you’re a localized mom and pop business, just go out there, use the Yoast SEO plugin on your WordPress site, and it’ll pretty much optimize most of the things you need to do. If you’re not running WordPress, then that’s fine. You can just go in there, address your title tags to include your keywords, your meta description to include your keywords and make sure you include the keywords you’re going after within the text or pages of your website.

If you don’t have the keywords, how will Google know what to rank you about? Then you want to create more content.

So if you’re a pizza shop and you want to boost your local SEO, you want to write content about pizza, how to make amazing pizzas, how to make them taste better, how to cook them, all this kind of stuff. I understand you’re not in the business of teaching people how to make pizza, but by writing all this content about pizza and flavors and if it goes with wine or it doesn’t and all these kind of articles, you’re more likely to rank for all the pizza terms within your city.

And last but not least, to build your local SEO sign up for Google Search Console. Within Google Search Console, you can find out what issues Google has to your site, what errors they’re finding. You can submit your sitemap.

If you don’t have a sitemap, just go and create an XML sitemap. If you Google for it, there’s a lot of free tools out there that create sitemaps for you. And you can specify which location your business is doing business as.

You can pick which region, especially if you’re a national business or you’re focusing on the United States, because sometimes you’re localized, and you have a small mom and pop stores all over the United States. And you can do that within Google Search Console, in which you can identify which region you’re going after.

Here’s how to make it happen. Subscribe here to learn more of my secret SEO tips: https://www.youtube.com/subscription_center?add_user=neilvkpatel
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Local SEO tutorial – Rank in google for multiple locations (even where you have no address)

In this latest Local SEO tutorial, I am going to show you how to rank your business in Google for multiple locations. 

That includes locations where your business doesn’t even have a physical address.

Most local businesses only rank in Google in the area where their business is located. 

But it is possible to rank locally in Google further than your immediate neighbourhood, including other cities.

Most local businesses who try to rank outside their immediate location fail miserably as they use poor local SEO techniques which can ham their visibility. 

At the end of this tutorial, you will know exactly what the right Local SEO techniques are so you can extend your visibility and get more customers
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You can also find some free downloadable guides at:

How To Do Local SEO For You & Your Clients (A Step-By-Step Guide With Actionable Tips)

Local SEO is the practice of getting your pages, products and services to rank higher in search results for geographically-specific keywords.

In this video we cover exactly how local SEO works, how to claim & optimize a Google Business Profile as well as how to optimize any website for local SEO.

Long Tail Keyword Mastery Guide: Find the Best Keywords To Rank #1 ► https://youtu.be/YxDKNXIGcU8
Everything You Need To Know About Schema Markup In 2022 ► https://fatjoe.com/schema-markup/

Local SEO not only targets users within a local area, it also helps you target people who are thinking of buying right now, dramatically improving your conversation rate.

Google supports users searching with local intent by providing a variety of SERP features, or snippets, on the first page.

To optimize any website for local SEO, you first need to claim the Google Business Profile and ensure that all details are up to date.

You also need to do keyword research surrounding local SEO. There are four categories of local search intent and you’ll need to ensure that you’re optimizing for all four.

When it comes to ranking for Local SEO, Google is becoming better at detecting whether the contents of a page accurately reflects local needs and interests so on-page optimization is vital.

You can also spread your local contact details throughout directories. But make sure to monitor the information so it’s always up to date.

00:00 Intro
00:40 What is Local SEO?
01:34 How Does Local SEO Work?
02:18 The Local SEO Search Results
03:52 How To Optimize For Local SEO
07:52 On-Page Local Search Optimization
11:13 Off-Page Optimization

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