Analyzing Your Local Organic Search Competition

This video will cover local competitive analysis and what to do afterwards.

Rank Higher than Your Competitors on Google 2018 – Join me for a free webinar on how to Research and Beat Other Business in your Niche on Google and Bing through proven techniques

This webinar will focus on checking on your competition online – see who is beating you on Google and Bing in rankings, as well as other local search functions like Google Maps. Then we will go on how you can target them to create a better online profile that will beat them in search.

Outside Tools:
If you are just starting out doing competitive analysis and are at the local level, I would recommend using Google’s Keyword Planning tool to get a good idea of Keywords, then using a Private Mode/ Incognito mode on your browser and just Googling different search results and see who pops up and where you rank. Then you can start to use more in depth tools.

More in depth tools:
To identify competitors: Alexa Top Sites, SimilarWeb Websites Ranking & Sites Profile.

To identify keywords: SEMRush for keyword data, SuggestMrx (you can also use Ubersuggest or SEOchat Suggestion Keyword Finder) to gather Google suggestions for your keywords.

To identify rankings: Authority labs, Positionly, Advanced Web Ranking, among others.

To identify popularity: The Moz SEO Toolbar SERP overlay view, OpenSiteExplorer, CognitiveSEO Backlink Explorer and MajesticSEO for link related data and easy to develop popularity analysis.

To identify page optimization: Moz On-Page Grader, SEOchat’s Page Comparison tool and Web page SEO analysis tool for a quick on page content optimization analysis.

To semi-automatize the process: There are tools that have already automatized some of the phases in the process that can help you to advance faster: Moz Keyword Difficulty and SERPs analysis tool, SERPIQ, SEMRush Keyword Difficulty Tool.

My Website: https://kurthamel.com

Kurt Hamel – Consultant – Web Design, SEO, Online Marketing and More

Next Week’s Webinar – This very well may be my last free webinar. I will still be publishing content every week, but will only be doing live things more on social media feeds and private paid webinars. Hopefully I can create even better, more high quality content in the future!

Copyright 2018 Hamel Consultancy LLC – Detroit, Michigan

The easiest way to get more organic traffic is to see what your competitors are doing, and do it 10x better.

In this video, you’ll learn an SEO strategy to rank high on Google by spying on your competitors’ top pages and potentially ‘steal’ traffic from competing sites.

Here’s a summary of the basic steps.

Step #1: Make a list of competitors

First, put your website into Site Explorer (https://ahrefs.com/site-explorer).

Then open the “Competing Domains” report. This report helps you find your top competitors and lists the sites that rank for the same keywords as your target website.

“Common” shows you how many unique keywords the two sites have, “Unique” shows you the number of keywords unique to that website – whether yours or your competitor’s. So you get a side-by-side comparison of your site and each competitor.

From this list choose your competitors’ websites you want to research for content and traffic wins.

Step #2 Find pages worth replicating

Analyze each of the competitors on your list to find the pages that get a lot of organic traffic that you could replicate on your site.

Go to the Overview page to see each competitor. You might be tempted to go to the “Organic keywords” report which lists all of the keyword phrases that a site ranks for.

But since you are looking for pages to replicate, using the “Top pages” report will provide better results.

This report gives you the same information as the “Organic keywords” report, but is organized by the pages rather than the keywords.

Results here are sorted by the monthly search traffic and you can easily see how many keywords each page ranks for.

Next, select a page that is worth replicating.

Step #3 Analyze the page’s referring domains and website traffic

You can easily get the monthly traffic, the number of referring domains, and the top keywords for each page from the “Top pages” report.

Why do we need this information? Because without backlinks your page won’t rank and you won’t be able to get as much traffic, as your competitors get.

This step is critical for link building and getting backlinks from websites that your competitors have previously earned them from.

Step #4 Prioritize your workflow

Begin with the articles that have a lot of traffic, but a low number of referring domains.

Then you can progress to the articles that have more referring domains, which will need more time and effort for link building.

Always remember:

replicating a page is just half of this SEO strategy. The other half is building backlinks. So you can not only “steal” traffic from your competitors, but possibly outrank them, too.

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In this lesson, you’ll learn how to perform competitive research and find the gaps in your competitors’ strategies with the SEMrush Domain Overview report.
Watch the full course for free: https://bit.ly/3e3pVkK

0:22 How to do a competitive analysis
0:44 Organic rankings
1:06 Domain overview report
1:21 Organic Search section
3:13 Non-branded search traffic can be a sign of effective SEO
3:43 Summary

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You might find it useful:
Apply your newly acquired knowledge by practicing with SEMrush and build up your real-world skills.
Go to Domain Overview:
➠ https://bit.ly/2ZtVlN1

Learn how to begin and build competitive analysis and research in our free course:
➠ https://bit.ly/2LMGPYZ
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Hello and welcome to our SEMrush SEO Toolkit course! My name is Ashley Ward, I’m a digital marketing strategist at SEMrush and a passionate digital marketer. I’ll guide you through this course. In this module, we’ll start our SEO journey with learning how to carry out a competitive analysis. Understanding your competition and identifying their strengths and weaknesses is an indispensable first step of building your own SEO strategy. It’s very important to always be aware of what your rivals have done, study their best practices, and learn from their mistakes to avoid making your own.

When it comes to organic rankings, you have to pay double attention to your competitive environment, as you can be unexpectedly outranked by indirect rivals who decided to target the same keywords. A perfect starting point to perform competitive research and find the gaps in your competitors’ strategies is to get the big picture by using the Domain Overview report. It provides you with a quick overview of any queried domain’s overall search engine presence.

With this report, you can:

See your competitor’s estimated organic and paid traffic, and number of backlinks
Analyze their top keywords in terms of organic positions, recent position changes, and advertising keywords
Preview other organic and paid search reports.
Domain Overview
Let’s explore the report. First, let us see what the Domain Overview report gives you. If you like, feel free to follow along in your own SEMrush account; the practice will allow you to show your proficiency later, when taking the exam. So, start by typing your competitor’s domain name into the search box. Then, choose the desired database and decide whether you want to obtain mobile or desktop data.

You will see all the essential information on a queried domain, including:

Organic and paid traffic and keywords
Keyword distribution between databases
Organic traffic cost, which is an estimation of how much it would cost if your competitor were to bid on organic keywords through Google Ads
Paid traffic cost
The number of backlinks
AdSense data
Comparison between organic and paid traffic
If you scroll down, you will see this information broken down into several sections. From an SEO standpoint, the most important is the organic search section.

It comprises several subsections of the most representative data:

The Top Organic Keywords list, which basically shows you the keywords that drive the highest amount of traffic.
The Organic Positions Distribution list, with the help of which you can judge how many of your rivals’ keywords actually hit the spot.
The Main Competitors list and the Competitive Positioning map. Here you can find the list of organic competitors suggested by SEMrush based on a percentage of common organic keywords.
The Branded Search widget, the Branded vs Non-Branded graph, and the branded traffic trend. A high amount of non-branded search traffic can be a sign of effective SEO, implying that a website gets traffic from searches that don’t have any brand loyalty or intention.
All of these subsections provide you with an overview of your competition’s strategy in organic search and presence in organic positions. You can click on each piece of data to bring you to the appropriate report in the Organic Research section, which we will review later on in this module.

#SEO #SEOtoolkit #SEMrush #CompetitiveAnalysis #KeywordResearch #SEMrushAcademy

Want to know how to steal your competitor’s organic traffic? Or maybe you just want to get more organic traffic to your site. In this video, I’m about to give you five simple steps to figure out exactly what pages are working best for your competitors and how to actually start outranking them.

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0:00 – Introduction to How to Steal Your Competitor’s Organic Traffic

1:00 – Step #1: Figure out what drives traffic to your competitors

The key action item to aim here is to identify the top three to five ranks pages for our competitor. Use SEMRush or any other free tools such as Ubersuggest.

For this example, we’re going to use soccerlifestyle.com. They currently rank for about 1700 keywords and they get 1.8K in traffic every single month. Click view all organic keywords and rank the results by the percentage of traffic and look for keyword difficulty scores of less than 80 and a word count greater than or equal to three.

The reason why I like to sort by keyword difficulty less than 80 and a word count greater than three is that it allows you to find some of the longer long tails.

4:29 – Step #2: Dig into the backlink profile of a particular page.

For this example, we’re going to use, how long has halftime in soccer. This page has no backlinks which is awesome because what this means is that these guys are ranking really well for the search term, how long is halftime in soccer without any other domains linking to this particular page.

This is important because if a link has a ton of backlinks, it becomes a lot harder to outrank them.

The key takeaway is if it has a high number of backlinks, it’ll be harder to steal the organic traffic. Whereas if they have no or low backlinks, then it’ll be super easy to outrank them.

7:05 – Step #3: Analyze the content itself

Think about things like:
– What headers are being used?
– What’s the style of the piece or the tone of the writer?
– What are the call-to-actions in the post?
– How good are the images and visuals that are included in the post.

9:55 – Step #4: Outline and create your content

The biggest thing here is to make sure that we are about to create the most epic piece of content related to the topic at hand.

We want to fill every single imaginable gap, as well as answer the things that they’re already answering in our competitor’s pages and outline it to be so thorough that there could not possibly be any other question by the reader. This means answering who, what, where, when, why, and how super thoroughly for your reader.

10:39 – Step #5: Promote and interlink your content

We’re going to create posts on Pinterest, Twitter, Instagram, LinkedIn, whatever platform that your audience reads content on. Email newsletters can also be another great place to share your content.

The other thing you’re going to want to keep in mind is how to get backlinks to your resource. Remember the more backlinks you have, the faster that you will be able to beat your competitor.

11:39 – Two Big Takeaways to Remember:

1. Success leaves trails. In many cases, regardless of whatever niche you’re in, you’re going to find that your competitors have already done something well.

2. Planning makes executions super easy. I highly recommend that you try to batch as much of these steps as possible with one another. Do all your research behind the pages all at one time, do all of your backlink checking all at one time, you’re outlining and your promotion all at one time.

✍️ COMMENT BELOW:

I want you to go and look up a competitor of yours and tell me what you can learn from them. Or tell me something that you learned from this video.

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Disclaimer: Grow with Will does not provide tax, legal, or accounting advice. This video, and the ideas presented in it, are for informational purposes only, and is not intended to provide, and should not be relied on for, tax, legal or accounting advice.